The selection of target users, the actual construction and application of the data system. From the perspective of efficiency, pushing the right content for the right users executive list in the right user path will result in a higher conversion rate; the role of data is to allow you to objectively judge the effectiveness of the project and guide the iteration rhythm. Therefore, from executive list the perspective of the nature of user operations, access capabilities and data systems are important infrastructure for operations. In the retail brand camp, the vast majority are still in the construction stage of the traffic pool.
The involvement of user operations needs to be gradually built; we illustrate the elaboration through an example of an e-commerce new executive list project: "Improve the conversion of new users in the station and promote new user consumption 1. Reach system The establishment of the traffic pool is the basis for user operations, and the reach is to activate executive list the fish in the pool more efficiently. 1. Overview of the reach system To summarize and sort out the user's reach ability, classify them according to different channels: Type: The type of access is distinguished according to whether it is a completely private domain or not.
The access method of the completely private domain type is relatively private and requires the user to actively come to the door to executive list reach it; Channels: subdivided according to common methods, including self-built channels (APP, mini programs), public domain to private domain channels (mini programs, official accounts, Weibo...), traffic executive list squares (text messages, phone calls, off-site advertisements); Form: classified according to the channel push content, graphic, notification (of course, many are text), video, voice; Crowd: